guidebook / Milan / 2012

Milan Design Week

17–22 April 2012 is an annual publication conceived of and published by the Creative Project Foundation since 2012. It contains ideas, insights and opinions about Poland’s design scene and, most importantly, serves as a guide through Polish design genealogy. For example, the Milan Design Week 2012 edition led us through the 17 Polish designer installations and initiatives, distributed between the Salone Fairgrounds and the Fuorisalone locations and included maps, events lists of institutions and other expressions of Polish culture. It also offered a practical guide for a design trip to Poland featuring key destinations, exciting designers and unmissable 2012 events.


Through the foundation’s network, 6,000 guidebooks were distributed among Polish exhibition venues in Milan as well as in the Triennale Museum bookshop; La Rinascente near Duomo; Temporary Museum for New Design in Zona Tortona; at MOST by Tom Dixon in the National Museum of Science & Technology, and at the Lasvit Liquidkristal Ross Lovegrove exhibition in the Triennale Museum.



Graphic Design: Rafał Benedek /



• Art direction

• Concept development

• International communication

• Publishing



• Creative Project Foundation



• Adam Mickiewicz Institute

• Ministry of Foreign Affairs Republic of Poland

• Ministry of Economy of Republic of Poland



• Arena Design



• Design Alive

• Casa





Great project! Indeed, Polish representation is very strong and we are keen about that!

— Małgosia Żmijska, Programme Director of Lodz Design Festival

I admire your enthusiasm and pro-integrational activities. Bravo!

— Piotr Voelkel, Meble Vox CEO

I am very glad that this project happens and – as usual for you – it is perfect!

— Agnieszka Hoppen-Klikowicz, Main Advisor, The Embassy of the Republic of Poland in Rome